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<channel>
	<title>Scott Sonnon</title>
	<link>http://www.rmaxinternational.com/flowcoach</link>
	<description>Scott Sonnon shares his inspirational story and methods for overcoming challenges and succeeding against all odds</description>
	<pubDate>Mon, 07 May 2012 18:52:21 +0000</pubDate>
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		<title>Is your Yoga Strong?</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=1006</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=1006#comments</comments>
		<pubDate>Mon, 07 May 2012 18:52:21 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=1006</guid>
		<description><![CDATA[
Many of us hold preconceived ideas and notions of what &#8220;yoga&#8221; ought to involve, its purpose, intent and mission. But physical yoga is intended for one reason: to reunite the body, mind and emotions into one-pointed focus. Where ever you are, in what ever you do, you can &#8220;yoke&#8221; these apparently separated aspects into union.
A [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://sphotos.xx.fbcdn.net/hphotos-ash3/576240_10150826550772988_60086777987_9575819_115311635_n.jpg" width="500" /></p>
<p>Many of us hold preconceived ideas and notions of what &#8220;yoga&#8221; ought to involve, its purpose, intent and mission. But physical yoga is intended for one reason: to reunite the body, mind and emotions into one-pointed focus. Where ever you are, in what ever you do, you can &#8220;yoke&#8221; these apparently separated aspects into union.</p>
<p>A strong yoga practice can use any intensity level for its physiological purpose, but do to so safely and appropriately, track and measure your internal arousal level.</p>
<p>First, determine your heart rate maximum. HRmax = 205.8 − (0.685 × age).</p>
<p>Then, match your intensity to the appropriate fitness level and internal response to the activity.</p>
<p>Convalescing: No Intensity (&lt;40%HRmax)<br />
Beginners: Low Intensity (40-60%HRmax) Builds aerobic base and aids in recovery<br />
Intermediate: Moderate Intensity (60-80%HRmax) increases endurance and trains the anaerobic threshold<br />
Experienced only: High Intensity builds high-end work capacity</p>
<p>No Intensity: If you&#8217;re recovering, reconditioning, or recuperating, begin with light joint rotations here, to prime the capsules and &#8220;inner, fluid body&#8221; to deliver lubrication and nutrition throughout the skeletal chassis, so that your connective tissue can accommodate load of increased intensity without pain or injury.</p>
<p>Low Intensity: If you are a beginner start here. Improve the ability to deliver oxygen (aerobic capacity) throughout the body and remove waste and toxins. As an intermediate and experienced yogi, this is where you can recover from higher intensity activities.</p>
<p>Moderate Intensity: You produce higher levels of lactic acid as you approach the anaerobic level. Your body can no longer produce enough energy for the muscles with normal oxygen intake. Introduce interval training as a way to increase the workload on the cardiovascular system, thus allowing one to increase the anaerobic threshold.</p>
<p>High Intensity: Maximum heart rate is usually sustainable for short bursts of 10-60 seconds. Typically this is purely anaerobic and the prime source of energy is ATP/CP and muscle glycogen. Therefore, to pair HRmax with the correct activity, do not continue beyond 90 seconds at HRmax. (90 seconds is a LONG time, don&#8217;t worry.)</p>
<p>But most importantly, it&#8217;s not reaching these levels, but recovering from them which gives you a &#8220;strong yoga&#8221; practice.</p>
<p>The most expedient method of HR recovery involves two breathing exercises:</p>
<p>1. When you are &#8216;gassed&#8217; and feel the reflexive impulse to inhale rapidly, instead use short, sharp exhales from the belly to restore the gas mixture at a cellular level. You can&#8217;t do the second breathing exercise until you can control your exhale, so start by regaining control of the exhale, but discontinue the first exercise as soon as you do.</p>
<p>2. One long, slow, deep exhale from the belly and control the pause after the exhale as long as possible. Then, relax the inhale back through the nose, and squeeze the exhale back down pulling belly back and then down. This is the fastest form of heart rate recovery as breath has connections to both the voluntary and the autonomic branches of the central nervous system; which means exhale to slow down sympathetic arousal, and elicit the parasympathetic &#8220;recovery&#8221; response.</p>
<p>You can usually begin with #2 in No, Low and sometimes Moderate intensity levels, but you will need #1 often in moderate and usually in all High intensity activities.</p>
<p>V/R,<br />
Scott Sonnon</p>
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		<title>Your Greatest Strength? (Will Surprise you.)</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=1005</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=1005#comments</comments>
		<pubDate>Mon, 07 May 2012 14:43:37 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=1005</guid>
		<description><![CDATA[A strange post to my page today: &#8220;Stick to teaching how to fight and drop the positive attitude shit. I dont care about being a better person. For a lot of people life just sucks and they need to get strong enough to take what they deserve before anyone else takes it from them. Being [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sphotos.xx.fbcdn.net/hphotos-prn1/529873_3785014541011_1146428163_3565672_102693744_n.jpg" height="320" hspace="5" align="right" border="1" vspace="5" width="310" />A strange post to my page today: &#8220;Stick to teaching how to fight and drop the positive attitude shit. I dont care about being a better person. For a lot of people life just sucks and they need to get strong enough to take what they deserve before anyone else takes it from them. Being kind to everyone makes you weak and gets you exploited.&#8221;</p>
<p>I can appreciate your concern about exploitation, about becoming vulnerable. Coming from a history of violence, and experiencing first hand the physical, mental and emotional cruelty, I would never suggest anything but strength.</p>
<p>In the mid 90s, I tested for my black belt in Aikido, I had all the skills, as well as my youthful vigor as a nationally competitive fighter. Thrashing my demonstration, sending my ukes flying like broken balsa wood, my Aikido teacher asked me to attack him instead. Seeing this as an opportunity to show him that I was skilled not merely in Aikido, but in several martial arts, I came in hard and heavy. Smiling, he seemed to soften as a struck at him, shot in to take him down and kicked hard to sweep his legs. The harder I fought, the more his affable quicksand sucked me down, exhausting me of breath and options.</p>
<p>As my Aikido teacher demonstrated very easily on me, kindness is not a weakness, but your greatest strength.</p>
<p>Relaxed determination, not aggressive overcompensation, offers the fastest and most sustainable progress and success. Gentleness allows you to adapt to each situation as required; where force alone cannot.</p>
<p>Don&#8217;t mistake gentleness for docility or kindness for impotence, and don&#8217;t allow either to be an excuse for weakness. As Leo Buscaglia said, &#8220;Only the weak are cruel. Gentleness can only be expected from the strong.&#8221;</p>
<p>V/R,<br />
Scott Sonnon</p>
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		<title>Higher than you Imagine</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=1004</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=1004#comments</comments>
		<pubDate>Sun, 06 May 2012 23:30:42 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=1004</guid>
		<description><![CDATA[After six years in Russia, I was asked to exhibition against a Russian master of sport, and feared I&#8217;d let my coach, team, company and family down. What if I FAILED?
So my coach asked for my best fighting posture. He pushed me easily over and said, &#8220;100% of the attacks you don&#8217;t take will miss, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash3/540507_10150819552367988_60086777987_9568822_1007485987_n.jpg" align="right" width="300" />After six years in Russia, I was asked to exhibition against a Russian master of sport, and feared I&#8217;d let my coach, team, company and family down. What if I FAILED?</p>
<p>So my coach asked for my best fighting posture. He pushed me easily over and said, &#8220;100% of the attacks you don&#8217;t take will miss, and 50% of your best defense remains vulnerable. Hold back nothing. Your best odds: whatever you fear, move directly toward it, relentlessly.&#8221;</p>
<p>That lesson has shown me more success than any fearful cautiousness. Like my unlikely win against the Russian master, you will take a few shots, some of them will rock you, but you will earn zero regrets and uncommon success.</p>
<p>I once gauged my success on the level of my competition. But now, I find myself transcending &#8216;otherly&#8217; competition. Now, I focus on competing with my current notion of my potential: how am I limiting my potential service to others RIGHT NOW?</p>
<p>Don&#8217;t ask, &#8220;how will I be stopped?&#8221; Ask, &#8220;how will I allow myself?&#8221; We can&#8217;t ascend the limitless ladder of potential without pain, but we don&#8217;t need to suffer fears.</p>
<p>For you can. You will. You are able to climb as high as you imagine. Higher.</p>
<p>V/R,</p>
<p>Scott Sonnon</p>
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		<title>Don&#8217;t Stick Your Neck Out!</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=1003</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=1003#comments</comments>
		<pubDate>Sat, 05 May 2012 14:36:50 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=1003</guid>
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One could argue that the reason I had my neck  broken in competition from being thrown by suplex onto the top of my  head wasn&#8217;t because of the power of the throw but because of the  biomechanically inefficient displacement of my head creating a  structural weakness for absorbing shock. My dramatic [...]]]></description>
			<content:encoded><![CDATA[<p><span class="hasCaption"></span></p>
<p style="text-align: center"><img src="http://sphotos.xx.fbcdn.net/hphotos-prn1/530343_10150786178122988_60086777987_9532951_70454769_n.jpg" border="1" width="500" /></p>
<p><span class="hasCaption">One could argue that the reason I had my neck  broken in competition from being thrown by suplex onto the top of my  head wasn&#8217;t because of the power of the throw but because of the  biomechanically inefficient displacement of my head creating a  structural weakness for absorbing shock. My dramatic forward  displacement created a vulnerable force angle for the impact.</p>
<p>Your head already weighs generall<span class="text_exposed_show">y  one seventh your bodyweight. Balancing that large mass atop such a tiny  beam qualifies as elegant magic. But for every inch that the head moves  forward in posture, it increases the weight of the head on the neck by  10 pounds!</p>
<p>Poor neck posture leads to a Forward Head  Translation: one of the most common causes of neck, head and shoulder  tension and pain. This can be a result of injuries like sprains and  strains of the neck leading to weak neck muscles, poor sleeping  positions, driving stress, computer neck, couch neck, readers neck  along,  improper breathing habits, and upper cross syndrome (thoracic  kyphosis / cervical hyper lordosis) caused by anxiety, fear and anger  (primal sympathetic arousal or &#8220;Moro&#8221; reflex).</p>
<p>The extra  pressure on the neck from altered posture flattens the normal curve of  the cervical spine resulting in abnormal strain of muscles, ligaments,  bones and joints of the neck causing the joints to deteriorate faster  than normal resulting in degenerative joint disease or neck arthritis as  indicated in an article published in the Spine Journal  (1986;6:591-694).</p>
<p>I do not endorse neck bridging, neck  harnesses, or any other weight bearing by the neck not necessarily  because they&#8217;re ineffective at developing the strength of the muscles  surrounding the neck, but because the position of the neck should NOT BE  FURTHER STRENGTHENED in its dysfunction.</p>
<p>If you suffer from  neck, upper back or shoulder pain, recovering anti-gravitational neck  position takes time, work, practice and adaptation. A healthy dose of  passive and active traction using corpse pose to slide the crown away  from the shoulders using gravity, the frontal (dorsal) neck glide while  counter posturing with scapular depression, and forward fold as a  controlled inversion to use gravity, leverage and breath to create  space, alignment and &#8220;lift&#8221; of the crown toward the feet.</p>
<p>V/R,<br />
Scott Sonnon</span></span></p>
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		<title>&#8220;Life is Short. Have an Affair.&#8221; WTH?</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=1002</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=1002#comments</comments>
		<pubDate>Fri, 04 May 2012 19:06:05 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=1002</guid>
		<description><![CDATA[
Crossfit&#8217;s ad agency? &#8220;Boo!&#8221; Okay, sorry. :P
&#8220;Life is short. Have an affair.&#8221; - WTH? Have you seen this new advertisement? Harkens to the Crossfit, &#8220;Cheat on your girlfriend, not your workout&#8221; ad.
Really, what is going on lately? Is it the ubiquitous infidelity of our political leaders, the media inundation of indiscretion, or&#8230; something else? Is [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://sphotos.xx.fbcdn.net/hphotos-prn1/549347_10150799025027988_60086777987_9548736_1458361837_n.jpg" border="1" width="500" /></p>
<p align="center"><em>Crossfit&#8217;s ad agency? &#8220;Boo!&#8221; Okay, sorry. :P</em></p>
<p>&#8220;Life is short. Have an affair.&#8221; - WTH? Have you seen this new advertisement? Harkens to the Crossfit, &#8220;Cheat on your girlfriend, not your workout&#8221; ad.</p>
<p>Really, what is going on lately? Is it the ubiquitous infidelity of our political leaders, the media inundation of indiscretion, or&#8230; something else? Is it really just a money grab? It can&#8217;t be, can it? Sociologically, there must be a more nefarious influence than merely, &#8220;it makes us a lot of money.&#8221;</p>
<p>It seems as if company after company buckles under the pressure for shock marketing: &#8220;Let&#8217;s say something so controversial that we&#8217;ll go viral, and then once we have the exposure, backpedal with an apology and fire the scapegoat ad agency.&#8221; WTH.</p>
<p>We are so much better than this. I&#8217;m not offended that they would try it. I&#8217;m astounded that it would work to ANY degree. The recent example of a fund raiser advertisement depicting a stripper pulling wagons of dead and dying children was rationalized by Crossfit because they&#8217;re raising money through its virality. Really?</p>
<p>We are so much more powerful than we can imagine. Yet we allow ourselves to be preyed upon by such juvenile contrivance.</p>
<p>You want to be sexy? Be authentic. No training required.</p>
<p>You want to be strong? Be loyal. No medical exam mandatory.</p>
<p>You want to be tough? Be accountable. No supplements needed.</p>
<p>You are more than they&#8217;re marketing to, for they&#8217;re marketing to the lowest, debasing quality within us. Allow yourself to be more.</p>
<p>Stand up. Stand out.</p>
<p>V/R,<br />
Scott Sonnon</p>
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		<title>How you Train to Fail</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=1001</link>
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		<pubDate>Fri, 04 May 2012 16:15:23 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=1001</guid>
		<description><![CDATA[Train to Win not to Fail!
My colleague, MSG. Matt Larsen, contacted me in the mid-90s about developing the US Army Ranger grappling program wanting to include Sambo into the Jiujitsu curriculum. We concentrated our talk on the training foundation to ALL effective combatives, and in doing so had to delineate two primary tactical imperatives which [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sphotos.xx.fbcdn.net/hphotos-ash3/530329_10150798638487988_60086777987_9548025_1373501278_n.jpg" hspace="10" align="right" border="1" vspace="10" width="300" />Train to Win not to Fail!</p>
<p>My colleague, MSG. Matt Larsen, contacted me in the mid-90s about developing the US Army Ranger grappling program wanting to include Sambo into the Jiujitsu curriculum. We concentrated our talk on the training foundation to ALL effective combatives, and in doing so had to delineate two primary tactical imperatives which he went on to write as author of the US Army Field Manual on Combatives (FM 3-25.150):</p>
<p>The soldier who wins a hand to hand fight on the battlefield is determined by:</p>
<p>1.    the willingness to close with the enemy,<br />
2.    whose backup arrives first with a gun.</p>
<p>Closing with the enemy requires courage, and in any fight, the ultimate determinant of failure is often not poor tactics, but primarily poor preparation.  “Fatigue makes cowards of us all!” – Vince Lombardi</p>
<p>Contributing to the physical fighting readiness of US Soldiers holds many parallels to preparing fighters for the mat or ring; except your backup involves the quality of your coaching, and your weapon - a superior conditioning program.</p>
<p>Most fighters do well in spite of their conditioning not because of it. Their mental toughness, drive to win and aversion to losing, overwrites their lack of properly specific conditioning.  Imagine how much better they would do with properly integrated specific conditioning!</p>
<p>Some have used the analogy that to win you need to have &#8220;more&#8221; conditioning than your opponent. If we think of conditioning like nutrition, even if you eat a perfect diet for you, unless you move every joint through its full range of motion daily, that nutrition isn&#8217;t getting to your tissues and you&#8217;re literally being starved to death at the dinner table. Your nutrition remains locked in cold storage. Fighters with great general conditioning are dominated by those who don’t “look” in the same kind of shape. General needs to turn specific.</p>
<p>Here is the #1 secret to training like a winner which is key for combat-specific physical preparation on both the battlefield and the mat.</p>
<p><img src="http://sphotos.xx.fbcdn.net/hphotos-snc7/292249_3757918623630_1146428163_3556566_1917719950_n.jpg" hspace="10" align="right" border="1" vspace="10" width="300" />Train to WIN not to Fail</p>
<p>Most fighters still condition themselves to be bodybuilders, powerlifters and cross-trainers, not fighters.  Training programs must be designed with one thing in mind: success on the mat. If a program siphons off your gas, you’re sacrificing the very reason you want to train: superior performance!</p>
<p>If you’re sore for days after training, because you went “to failure” your sparring and skill practice will both suffer.  Exercise doesn’t hit back, no matter how “hard-core”. Your conditioning supplements, but does not replace, your practice and sparring.</p>
<p>Be brief, intense and infrequent. Focus on high quality form rather than on quantity of repetitions. Don’t waste long hours at the gym. If you do, you’re training successfully for the wrong sport! If you feel drained after your training, you’re training helps your opponent more than it helps you. Feel ready-to-go not ready-to-sleep!</p>
<p>Fights are always a series of burst-collide-disengage-recover cycles, even in a sustained clinch. Train for the fight you get, not the fight you want! Primarily focus on how fast you can fast you can recover, and you will cycle faster than even a more superior skilled and athletic opponent. To recover more quickly always perform a restorative mobility session before and after your training.</p>
<p>Fatigue is not an accident of human design. It is the body’s natural mechanism for protecting itself from overuse. Train up to but not beyond the point that you still have “gas in the tank.” If you’re constantly overheating your car each time you drive, you’ll eventually overheat your engine.  Training should be a tune-up and pit-stop, not a demolition derby. As you train close-to but not beyond failure, you push the threshold of fatigue father away, so that when you fight, you do so with indefatigable vigor.</p>
<p>V/R,<br />
Scott Sonnon</p>
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		<title>Positively Against Scams!</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=1000</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=1000#comments</comments>
		<pubDate>Thu, 03 May 2012 16:41:57 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=1000</guid>
		<description><![CDATA[
In my recent objection to Crossfit&#8217;s unsavory advertisement of a children&#8217;s hospital,  I received a nasty post from a fake facebook profile, &#8220;Sonnon your  always claiming to be so positive and yet you want to attack Crossfit  because we are so much more successful than you. In reality your a  bitter [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://sphotos.xx.fbcdn.net/hphotos-ash3/s720x720/545639_10150793564867988_60086777987_9541923_271982077_n.jpg" width="500" /></p>
<p><span class="hasCaption">In my recent objection to <a href="http://www.rmaxinternational.com/flowcoach/?p=999" target="_blank">Crossfit&#8217;s unsavory advertisement of a children&#8217;s hospital</a>,  I received a nasty post from a fake facebook profile, &#8220;Sonnon your  always claiming to be so positive and yet you want to attack Crossfit  because we are so much more successful than you. In reality your a  bitter competitor using negativeity to criticize your betters. If you  were actually a positive person youd say something good about companies  who are more successful than you.&#8221;</p>
<p>1. The poster mistakes  &#8220;bright-sidedness&#8221; for positivity. Sometimes the most empowering message  you can utter is, &#8220;No.&#8221; Standing idly by and ignoring malicious and  unethical treatment and pretending to see the &#8220;bright side&#8221; is a form a  self-deceptive cowardice. Truly positive messages are not a denial of  negativity, but an affirmative resistance to it. I&#8217;m &#8220;positive&#8221; that the  advertising that Crossfit has been using is inappropriate,  disrespectful and demeaning to both women and children.</p>
<p>Concocting a facade of positivity to avoid objecting to abusive,  disrespectful behavior isn&#8217;t &#8220;positive.&#8221; It&#8217;s the worst kind of  negative: the one which can never heal, never protect itself, never take  positive action of growth and development.</p>
<p>If you see something, say something. That&#8217;s positive.</p>
<p>2. This issue begs another topic today, the one related to the image in  this photo: scams, in particular rapid weight loss scams. In an endless  barrage, I receive &#8220;network affiliate&#8221; requests to sell the latest &#8220;get  thin fast&#8221; scheme. Today&#8217;s touts losing 25lbs of fat in 25 days - not  water weight, not muscle loss - pure fat loss: one pound of fat lost  every day for 25 days.</p>
<p>Folks, you&#8217;re smarter than that, and you  know it. But there are those out there who don&#8217;t know that these are  unhealthy, dangerous scams. There&#8217;s so much wrong with this attitude:</p>
<p>A. Rapid weight loss is primarily expulsion of water retention. As a  competitive wrestler, grappler and fighter for 30 years, I&#8217;ve seen,  tried and evaluated almost every known method of &#8220;weight loss&#8221;  imaginable. When you lose fast, you&#8217;re losing primarily water, not fat.</p>
<p>B. When you lose weight fast, you&#8217;re almost always cannibalizing muscle  tissue, as well. You are losing muscle, which means you&#8217;ll eventually  back-slide, since muscle burns fat. Lose fast = lose muscle = gain fat =  &#8220;skinny fat&#8221; which eventually returns to &#8220;over-fat&#8221; again. It&#8217;s an  endless loop.</p>
<p>C. The sudden metabolic ignition of adipose  tissue can lead to a toxic burden by your organs, as volatile chemistry  embeds in fat stores, so to ensure healthy fat loss which your system  can process safely, target 1-2 pounds of fat burn per week.</p>
<p>D.  Weight isn&#8217;t even an accurate measure of health and fitness, as muscle  weighs more than fat, and as you grow stronger and healthier, you&#8217;re  going to GAIN weight.</p>
<p>Those of you who know me, know that I  don&#8217;t look for the &#8220;bright message&#8221; in everything. I look for the growth  in every challenge, and the opportunity in each situation for us to  develop as individuals and as a community.</p>
<p>Sometimes, the most positive message you can utter is, &#8220;No.&#8221;</p>
<p>Trust your intuition. Rely upon your common sense. If something sounds  too good to be true it&#8217;s often not a &#8220;little good and a little true.&#8221;  It&#8217;s usually the opposite: all bad and totally deceptive.</p>
<p>As a  business owner, I&#8217;ve made mistakes in the past, and tried to &#8220;look at  the bright side&#8221; when people I&#8217;ve worked with behaved in ways that made  me uncomfortable. But every time I ignored my intuition and neglected to  obey reason, I got into trouble.</p>
<p>Believe in your innate wisdom, and your inherent ability to detect BS. Call them as you see them.</span></p>
<p>V/R,</p>
<p>Scott Sonnon</p>
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		<title>Crossfit: Strippers and Dead Children? Really?</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=999</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=999#comments</comments>
		<pubDate>Thu, 03 May 2012 16:37:32 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=999</guid>
		<description><![CDATA[
Initially, I was willing to dismiss the  Crossfit &#8220;Cheat on your girlfriend&#8221; advertisement as a blundering Reebok  faux pas, but this advertisement coming directly from Crossfit HQ  leaves me speechless.
Perhaps that&#8217;s their marketing intent:  shock and disgust creating virality of the advertisement, attacks by  critics, apologizes from advocates, and high [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://sphotos.xx.fbcdn.net/hphotos-ash3/524172_10150793097062988_60086777987_9540849_1945040937_n.jpg" border="1" width="500" /></p>
<p><span class="hasCaption">Initially, I was willing to dismiss the  Crossfit &#8220;Cheat on your girlfriend&#8221; advertisement as a blundering Reebok  faux pas, but this advertisement coming directly from Crossfit HQ  leaves me speechless.</p>
<p>Perhaps that&#8217;s their marketing intent:  shock and disgust creating virality of the advertisement, attacks by  critics, apologizes from advocates, and high profile exposure of the  discussions which en<span class="text_exposed_show">sure.</p>
<p>But does the end (marketing success) justify the means (abusive immorality, like the D&amp;G &#8220;rape&#8221; ads)?</p>
<p>Is this really the type of ad we want in our industry: a stripper  pulling wagons of children sick, puking, dead, or on dialysis?  Disgustingly unbelievable. Even if for a fundraiser, would the funds  raised justify the message used? Some argue that if it causes enough  controversy then it will stimulate more funds, but this was given to me  by a Crossfit box owner who refuses to support HQ or the benefit due to  the tasteless delivery. One staunch defender said, &#8220;even if it&#8217;s  tasteless, disgusting or immoral, if it serves its purpose, isn&#8217;t that  all that matters?&#8221;</p>
<p>Really?</p>
<p>The highest trafficked  message I&#8217;ve published on Facebook, had over 1,000 shares, and reached 3  million readers. It&#8217;s message: &#8220;You wouldn&#8217;t cheat on family. Don&#8217;t  cheat on you.&#8221;</p>
<p>On this advertisement, as a professional who has  been involved with marketing for twenty years, wouldn&#8217;t it be far more  effective to release something along the lines of:</p>
<p>Sweat for Tears: The Harder We Work Together - The Greater Hope They Have!</p>
<p>Powerful, tasteful messages can be crafted. Means do not justify the ends.</p>
<p>I love what I see in the community which has surrounded Crossfit, but I  increasingly see an unhealthy, if not corrosively toxic, messages  coming from the Crossfit corporation itself.</p>
<p>To my Crossfit  friends, you don&#8217;t have to accept the bad with the good. Your community  dictates the company direction, and you &#8220;vote&#8221; with your patronage.  Insist that corporate uphold the values you believe in as a community,  and they will concede to the strength of your virtue.</p>
<p>V/R,<br />
Scott Sonnon</span></span></p>
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		<title>Your Heart is the Real Brain</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=998</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=998#comments</comments>
		<pubDate>Wed, 02 May 2012 16:13:10 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=998</guid>
		<description><![CDATA[
Recent research documents the heart as the most  powerful electrical and magnetic field generator int he human body;  despite that the brain continues to be held as our primary power  potential. Although the brain does indeed hold its own electromagnetic  field, it pales in comparison to the field strength of the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><img src="http://a8.sphotos.ak.fbcdn.net/hphotos-ak-ash4/s720x720/314172_10150751262137988_60086777987_9425226_848483314_n.jpg" width="500" /></p>
<p><span class="hasCaption">Recent research documents the heart as the most  powerful electrical and magnetic field generator int he human body;  despite that the brain continues to be held as our primary power  potential. Although the brain does indeed hold its own electromagnetic  field, it pales in comparison to the field strength of the heart. Facts:  the heart is 100,000 times electrically stronger and 5,000 times  magnetically stronger than the brain.</p>
<p>If breath controls the  heart, and heart produces our most powerful field generator, then breath  becomes our catalyst for changing our field. Physics demonstrates that a  change in our electromagnetic field, produces atomic level  transformation: as we change our energy, we change our state (of  matter), and moreover, everyone we encounter.</p>
<p>In martial art,  yoga, bodywork, counseling and coaching, we use a tool called  entrainment: a technique for synchronizing and controlling of cardiac  rhythm by an external stimulus, in most cases to our own breath. As we  breath, so too does the entrained individual or group. As we change  breath, and entrain others to do so, we change the heart rhythm - the  most powerful force in the human body.</p>
<p>There is much more going on than we realize, even with our most current, cutting edge science. Breathe.</span></p>
<p>V/R,</p>
<p>Scott Sonnon</p>
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		<title>BMI: &#8220;Morbidly Obese&#8221; WTH?</title>
		<link>http://www.rmaxinternational.com/flowcoach/?p=997</link>
		<comments>http://www.rmaxinternational.com/flowcoach/?p=997#comments</comments>
		<pubDate>Wed, 02 May 2012 16:12:12 +0000</pubDate>
		<dc:creator>Scott Sonnon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rmaxinternational.com/flowcoach/?p=997</guid>
		<description><![CDATA[
Both people have the SAME BMI. Person on the right has TWICE as much BODY FAT as the person on the left. On my last BMI check, I categorized as approaching &#8220;obesity&#8221; and yet had less than 10% body fat.
The BMI was invented between 1830 and 1850 by the Belgian polymath  Adolphe Quetelet during [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://a7.sphotos.ak.fbcdn.net/hphotos-ak-prn1/s720x720/555560_10150752899872988_60086777987_9426434_165411309_n.jpg" border="1" width="500" /></p>
<p><span class="hasCaption">Both people have the SAME BMI. Person on the right has TWICE as much BODY FAT as the person on the left. On my last BMI check, I categorized as approaching &#8220;obesity&#8221; and yet had less than 10% body fat.</p>
<p>The BMI was invented between 1830 and 1850 by the Belgian polymath  Adolphe Quetelet during the course of developing &#8220;social physics&#8221;. It  wasn&#8217;t updated until 1995 after pressure from the WHO and then updated  here in the USA in 1998 by the NIH for universal conformity. Even now,  it is nothing more than a tool for insurance companies (and now  employers) to deny coverage (employment)!</p>
<p>BMI was originally  created for life insurance companies to be able to charge people  according to their risk of death. It was found that people with higher  BMIs had a higher risk of death. But this only worked at a time when  most people were at least somewhat active. Obviously, today there are  plenty of &#8220;skinny fat&#8221; people who have &#8220;normal&#8221; BMIs. On the other hand,  there are plenty of active, muscular people who have &#8220;obese&#8221; BMIs, but  are healthy.</span></p>
<p>V/R,</p>
<p>Scott Sonnon</p>
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