You’d Never Cheat on Family. Don’t Cheat on You.

March 31, 2012 – 12:39 pm

When Crossfit Reebok released their, “Cheat on your girlfriend, not on your workout,” marketing campaign, I was on the frontline against the smug infidelity, not merely because it called to a debasing subculture, rather than evoking the Higher Self within each of us. (And in our objection, we won and forced them to rescind the pathetic advertisement.)

You can’t compartmentalize integrity. If you can’t remain dedicated to your family, friends and teammates, how could you possible expect to remain dedicated your technique, workout, recovery, nutrition, and growth.

A system isn’t made of mere tools and techniques, concepts and principles, it’s made of values and community. If you want to excel, how you do one thing is how you do anything. Be loyal to yourself, like you are to your family.

In an era of epic debauchery, it has become increasingly more rare to be heroic in everyday little things. Call to the Giant within that would never, ever be disloyal to your beloveds, and direct that potent heroism at your own development. Be loyal to your own growth, like you would theirs, and you become powerful beyond measure.


Scott Sonnon

  1. One Response to “You’d Never Cheat on Family. Don’t Cheat on You.”

  2. Ooorah!!!!!! Way to go!!!! I am now learning at age 50 how to not cheat on myself!!!! It took me all these years to see how I have been treating this girl….. body, mind and spirit!!!! I have been set free… and plan on spending alot of time free!!!!

    By quantumfitness on Apr 2, 2012

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